Christopher Cano is a United States Air Force Veteran and Public Administrator who currently serves as Executive Director of Suncoast NORML. Armed with multiple degrees from the University of South Florida and years of experience in Florida politics, Chris works at the forefront of multiple movements for justice in American society.  Christopher's professional experience working as a Legislative Analyst in the Florida Legislature, for several Social Justice Organizations and Labor Unions, and a major Fortune 500 Company in the Pharmaceutical Industry give him a wealth of knowledge that he applies everyday. His post-graduate research in cannabis prohibition policy and his academic experience in the cannabis sector are an asset to our organization.  Chris is a founding member of our chapter and has worked alongside fellow advocates to bring us to the current state of affairs.  He is motivated to work with our board of directors to help achieve the mission of legalizing safe access to cannabis for all responsible users.


An MBA from Nova Southeastern University, Carlos Hermida has been working in the cannabis industry since 2013.  In 2014 he co- founded Suncoast NORML with Christopher Cano in an effort to represent total cannabis legalization during Florida's medical marijuana movement, and he has been Deputy Director since the start. Currently, Carlos also works as co founder and CEO of Chillum Inc, which founded the 1st and best CBD Dispensary in the Tampa Bay area.


DJ Howard is a marketing strategist and project manager with nearly 10 years of experience working with Fortune 500 brands including Walmart, Target, and UPS.  He is proud alumnus of the University of South Florida and current resident of Tampa.  Through a series of life events in 2016, he began learning more about medical marijuana treatment options. Since then he has leveraged his knowledge, experience, dedication, and passion for helping others.  As CEO of Midas & Co., he provides branding and marketing consulting to business owners while his gourmet edibles business is treating people with treats.  Serving as Communications Director for Suncoast NORML, DJ is excited to work with other advocates and assist those who seek to use cannabis as a gateway to living well. 


Tiffany Lewis is an Orlando/Titusville native and currently splits her time between Los Angeles (cannabis thc) and Florida (hemp cbd) working for the #1 edible company in the nation, Wana Brands, as Territory Manager. Her activist and professional background in the cannabis and hemp industry spans over 10 years. With a steadfast passion and dedication for patient access to quality care and products continues to be a driving force in her life both personally and professionally. She has been on the board as CFL NORML's Financial Director since 2017. University of Central Florida Alumni with a Bachelor's of Science in Business Administration with focus in Management. She also holds various other financial, IRS, and managerial certifications renewed yearly to ensure proper legal and financial standing.


Gary Stein, MPH, received his Master’s in Public Health from Johns Hopkins Bloomberg School of Public Health in Health Education and Health Policy. A native of Detroit, Gary has been a blogger for the Huffington Post since 2009. He has also written for Context Florida, Health News Florida, Flori da Politics, and Politics of Pot and continues to contribute to several blogs and magazines, including High Life and Revive. He is about to release a book about medical cannabis called, "The Great Green Hope", a book about the history, prohibition, research and the people affected by medical cannabis. He has worked as an advocate, activist and consultant on issues of health and health equity including Medicaid expansion, needle exchange programs, gun violence and increased access to healthcare, and continues to advocate and organize for issues regarding access to medicinal cannabis, hemp production, and responsible adult use of cannabis.


Deborah LaMora is a New Jersey native and military mom who has resided in Florida since 1995.  She has been a patient and advocate for medical cannabis since it's legalization in 2017 in the Sunshine State.  She is the founder and CEO of The Green Hat Gals, a women's pro-cannabis social group in the Central Florida, whose mission is to de-stigmatize cannabis use and make it socially acceptable while educating about it's multitude of benefits.  She currently works in the Florida tourism and hospitality industry, and serves as our Director of Events for Suncoast NORML.


Yomaira Pineiro was born in Brooklyn, NY and raised in Tampa FL.  She
is dedicated to assisting those seeking relief.  As CEO and founder of
CureAlife, she strives to provide an alternative, natural way of
healing without using industrialized pharmaceuticals. Yoshi serves as
the membership director for Suncoast NORML.